Research Papers, Essays, Term Papers.
Marketing
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Type: thesis. Topic: Marketing. Code: mark0001.
Format: pdf. Pages: 150
Format: pdf. Pages: 150
Adolescent Food Choice: Developing and Evaluating a Model of Parental Influence
The following research integrated the Theory of Planned Behavior with variables from the consumer socialization and parenting literatures to explore parental impact on adolescent food decision-making. Three specific types of parenting practices (expectation, monitoring, and inducement/enforcement behaviors), parenting style, and family communication style were investigated. A multi-method approach was taken to develop and test the integrated model. Study 1 used interviews to identify food-related parental expectation, monitoring, and inducement/enforcement behaviors reported by both normal and overweight parents and adolescents. Study 2 evaluated a structural model of adolescent food choice, including predictors from the Theory of Planned Behavior, the food-related parenting practices identified in the interviews, parenting style, and family communication style. The findings suggest that specific parenting practices have an impact on adolescent food choices beyond predictors from the TPB.
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Price: 4.99 GBP (5.96 EUR, 7.85 USD)
Type: term paper. Topic: Marketing. Code: mark0003.
Format: Ms Word. Pages: 22
Format: Ms Word. Pages: 22
Analysis of Agora supermarkets of Bangladesh and the potential for online marketing
Background
Decisions and objectives
Introduction
Marketing Strategy of Agora
Reasons & Justification
SWOT analysis
Feasibility Analysis
Implementation of the Decision
Action plan
Conclusion
References
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Price: 0.99 GBP (1.18 EUR, 1.56 USD)
Type: term paper. Topic: Marketing. Code: mark0007.
Format: Ms Word. Pages: 12
Format: Ms Word. Pages: 12
Consumer Behavior and Holiday
Introduction
Consumer behavior
Reason for studying the case
Holiday decision-making
Information search process
Implications of the findings
Conclusion
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Price: 0.99 GBP (1.18 EUR, 1.56 USD)
Type: term paper. Topic: Marketing. Code: mark0002.
Format: Ms Word. Pages: 15
Format: Ms Word. Pages: 15
Macro Environment – Marketing Mix
Part A – Macro Environment
Political/Legal
Economic/Competitive
Socio-Cultural
Technology
Conclusion
Part B – Marketing Mix
Product
Price
Place
Promotion
Conclusion
References
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Price: 0.99 GBP (1.18 EUR, 1.56 USD)
Type: term paper. Topic: Marketing. Code: mark0006.
Format: Ms Word. Pages: 55
Format: Ms Word. Pages: 55
S.W.O.T. Analysis of Dalda Foods Pvt. Ltd.
Introduction to Dalda
Target market of D.F.L.
D.F.L’s Products
Dalda cooking oil
Dalda Banaspati
Dalda Planta Cooking Oil
Manpasand
Dalda Olive Oil
Tullo Cooking Oil
Tullo Banaspati
Tullo Gold Cooking Oil
Tullo Sun Flower Cooking Oil
Tullo Pakwan Cooking Oil
Tullo Pride Cooking Oil
Tullo Pride Banaspati
Sales infrastructure
Prices of D.F.L.
Pricing components
S.W.O.T. Analysis
Strengths of Dalda
Weakness of Dalda
Opportunities of Dalda
Threats of Dalda
Findings and recommendations
Marketing aspects
Recommendations
H.R. aspect
Recommendations
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Price: 3.99 GBP (4.77 EUR, 6.27 USD)
Type: thesis. Topic: Marketing. Code: mark0004.
Format: pdf. Pages: 20
Format: pdf. Pages: 20
Service Quality
This paper’s aim is to measure the mediating effect of Customer satisfaction of customer’s willingness to switch service provider and the indirect effect of Perceived price and Perceived Service Quality on willingness to switch. Further, the moderating effect of switching cost on the relationship between customer satisfaction and willingness to switch will be studied.
Introduction
Mobile number portability in the US and Korean markets: Other Studies
Theoretical Background and Hypotheses
Customer satisfaction and willingness to switch
Perceived price and customer satisfaction
Percieved service quality and customer satisfaction
Perceived switching barrier as a moderator
The Proposed Model
Research Methodology
Measures
Data Collection
Sample Characteristics
Sampling Technique
Response Rate
Factor Analysis
Factor Analysis Results
Reliability Analysis
Content Validity
Mediator Analysis
Moderator Analysis
Discussion and Conclusion
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Price: 4.99 GBP (5.96 EUR, 7.85 USD)
Type: term paper. Topic: Marketing. Code: mark0009.
Format: Ms Word. Pages: 30
Format: Ms Word. Pages: 30
Strategic Marketing Management - Marks and Spencer`s Clothing business
Introduction & Background
Strategic marketing planning process
Assessment of marketing planning
Marketing Planning process
External Marketing environment and marketing audit
External marketing audit
Internal marketing audit
Possible strategic marketing options
Option1_Market penetration technique
Option2_Niche Technique
Recommendation
References
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Price: 1.99 GBP (2.38 EUR, 3.13 USD)
Type: term paper. Topic: Marketing. Code: mark0008.
Format: Ms Word.
Format: Ms Word.
Tourism Marketing in Japan
1 Introduction
2 Marketing Strategy
2.1 Tokyo’s Strategy
2.2 Kyoto’s Strategy
3 Product Positioning
3.1 Tokyo’s Product
3.2 Kyoto’s Product
4 Marketing Concept
4.1 Tokyo’s Concept
4.2 Kyoto’s Concept
5 Price Structure
5.1 Tokyo’s Structure
5.2 Kyoto’s Structure
6 Competition
7 Promotion and Advertising.
8 Partnerships
9 Environment
10 Conclusion
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Price: 0.99 GBP (1.18 EUR, 1.56 USD)
Type: term paper. Topic: Marketing. Code: mark0005.
Format: Ms Word. Pages: 60
Format: Ms Word. Pages: 60
Transforming Greenwich as a tourist centre
Introduction
Background of Greenwich
Project Aims and Objectives
Market Audit
SWOT Analysis
PESTEL analysis
Marketing Research
Customer Analysis
Market environment
Location and Demography
Market size
Competition
Promotion
Pricing
Advertising
Funding and Sponsorship
Benefit of Musical Concert in Greenwich.
Promoting Greenwich as a Tourist Destination
Justification for choosing a musical concert
Budget and Costing
Security
Sustainability
Recommendation
Bibliography
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Price: 4.99 GBP (5.96 EUR, 7.85 USD)
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